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Argo

Background:

The World Bank Group is a institution that provides funding to countries that are in need of post-war reconstruction and poverty alleviation. The World Bank Group looked for a system to effectively facilitate various development projects.

Solution:

We developed Argo- a MIS (management information system) designed to manage and track the progress of issues. For each country the goal is similar in the sense that they all need to have a certain degree of transparency and provide two-way communication between the government and citizen while track projects and sub-projects with reports and records. But on the other hand, each countries’ requirement varies in terms of procedure and the nature of data. The challenge was to design a easy-to-grasp user experience and interface with comprehensive function that allows both the public and the government official to benefit from the platform.

Result:

The back bone of Argo is designed to be versatile for customization depending on the requirement of different countries. Currently the system is being used for Solomon Island Rural Development Program, Papua New Guinea Local Governance Project, Ghana School Mapping, Liberia Infrastructure Implementation Unit, and Dedicated Freight Corridor Corporation of India.

Work done at Tiger Party as Lead Designer

Bank of America

Background:

As one of the largest bank in the U.S., Bank of America is always aiming to better connect with their customer and provide the most updated and relevant information. Banking customer today not only interact with their bank out of necessity, but also assess on how the bank helps improve and integrate financial matters with other aspects of everyday life.

Solutions:

  1. Retail branch digital content spots

    I worked on numerous digital display advertising spots for the retail branches across the country. All spots involved auto-updating dynamic content with CSS animation. Key considerations for these spots included responsiveness to various display screen sizes, physical location of the branches which determined what data should be displayed, optimization for performance, and fail-safe plan with notification system. Most of these spots involved fetching content from social media feeds, therefore the design execution had to accommodate unknown content and foresee any possible issues.

  2. Message platform for Bank of America digital billboard in Times Square

    I designed a browser-based platform to manage and control the messages to be displayed on the digital billboard in Times Square. The requirements were to allowed administrative user to customize messages with a set of templates and animation presets, create a playlist, and to schedule broadcasting time. The resulted website was designed based on a fluid grid and allows users to create message display in simple steps.

  3. Times Square courtesy wifi service landing screen

    The landing screen project involved a two-step confirmation screen that is responsive to all devices and screen sizes, yet complied to the strict brand guideline.

Results:

The dynamic content spots in the retail branches provided walk-in customers finance-related information such as current mortgage rate and near-by traffic info. It also invites customers to interact with the bank such as submitting Instagram photos and tweets. In addition, It acknowledges customers on non-financial related social event that the bank supports such as the Chicago Marathon and (RED) Donation.

Work done at Tiger Party as Lead Designer

7Eleven Next Gen

Background:

7Eleven is developing a new division of their brand with re-designed storefront in New York, Chicago, and Dallas. These new stores will be the testing ground for introducing new products and trying out innovative ways to attract and serve customers. The stores will have various digital display screens for different purposes depending on the locations.

Solution:

We designed and developed the digital retail experience throughout the stores. Relevant informations are presented at different section throughout the store. The deliverables included digital menu board, self-ordering kiosk system, exterior promo screen, interior promo screen, and seating area promo screen.

Result:

The digital retail experience seamlessly integrated with the physical storefront by providing convenience and improved the shopping experience.

Work done at Tiger Party as Lead Designer

Care + Wear

Background:

Care+Wear is an innovative health-wear company specializing in PICC line covers. Peripherally Inserted Central Catheter (PICC) is a form of intravenous access that can be used for a prolonged period of time. PICC line is used commonly in the case of chemotherapy. Although PICC line provided convenience for receiving treatment, it also effect the patients’ quality of life due to the exposed end. Care+Wear designed a cover that protects the PICC line and needed a online shop that aligns with their branding.

Solution:

The goal for this e-commerce website was to provide a simple way for patients and friends to shop for the PICC line cover, at the same time allow customers to feel more comfortable and fashionable while receiving treatment. This e-commerce site was designed with the idea that patients want to be treated like normal people, not with an obvious ‘patient’ name tag on them. The aesthetic goal was to achieve a website that invite and welcome people going through medical treatment as well as their friends and families.

Result:

The innovative health-wear emphasize on the everyday use of the covers and because of the ease of accessing the PICC line, therefore reduces the stress and burden it would have otherwise came with the treatment. We ensured the site was easy to navigate, and focused on selling and educating people about the product. The site makes it easy to buy a cover for yourself or a friend, or even to gift a cover to someone in need.

Work done at Tiger Party as Lead Designer

Radio Peer

Background:

Radio Peer is founded by two doctors specializing in radiology. The idea behind this website is to provide a platform for radiologist to capture, share, and discuss medical images amongst colleagues in quick and simple way.

Solution:

We designed website that uses Doximity API to verify medical personnel of their credential, therefore simplified the account set-up process without compromising security concerns. The website allows users to record and catalog radiology cases as well as find medical cases recorded by their peer. User can easily search by methodologies and body parts. After sharing radiology cases, users can comment on it and exchange medical insights.

Result:

The most challenging task in this project was to organize the ways medical imageries are categorized. We designed a three-step case creation process that starts with ‘modality’ and ends with ‘body part’. But the search filter works the other way around; starting with ‘topic’ and ending with ‘modality’ if the user chooses to. This two-way search is what makes the website straightforward to use. This platform provide a place for radiologists to collectively study and exam medical cases for present and future reference.

Work done at Tiger Party as Lead Designer

MTV Music Experiment Photobooth

Background:

MTV Music Experiment is a summer concert program in which buzz bands perform secret shows in nontraditional venues. Each concert was performed by different artist group in different city. The featured artist groups and locations were only revealed in a short period of time before each event. Fans would have to follow and interact with MTV on social media in order to find out the details of the up-coming concert. To make the event more unique, MTV cooperate with Intel and wanted to created a customizable Windows based Photo Booth app that both enhance the event experience and demonstrate Intel’s touchscreen capabilities.

Solution:

With a tight production schedule, we created the Photo Booth app that ran on Ultrabook laptops and tablets at the MTV Music Experiment 2.0 events. The app allowed the audience to take selfies, apply filter effects, and decorate it with exclusive image stickers that were tailored to each concert. The photos can then be printed on-site in addition to sharing them via Twitter, Facebook and Email. Because each music event features different band, we created a way for MTV to update the app with new stickers via FTP.

Result:

Because this is an event specific app, which means the target user would have no prior experience of using the app, and therefore the app itself would need to be intuitive and extremely easy to use as well as very forgiving on any human error. We created the app with a simple two-step process, all in one page, that users could begin creating whether they choose to apply filter or stickers first. The app itself was proposed in response to audience research. The target demographic of adults aged 18-35 was successfully reached and user engagement surpassed Intel’s original goal by 165%.
Users were motivated to experiment with the Intel Ultrabook’s capabilities and high level of user friendliness. It successfully featured touchscreen capabilities with instinctual user interface.

Work done at Tiger Party as Lead Designer