7Eleven is developing a new division of their brand with re-designed storefront in New York, Chicago, and Dallas. These new stores will be the testing ground for introducing new products and trying out innovative ways to attract and serve customers. The stores will have various digital display screens for different purposes depending on the locations.
We designed and developed the digital retail experience throughout the stores. Relevant informations are presented at different section throughout the store. The deliverables included digital menu board, self-ordering kiosk system, exterior promo screen, interior promo screen, and seating area promo screen.
The digital retail experience seamlessly integrated with the physical storefront by providing convenience and improved the shopping experience.